Tache vs Táche · Bay Area shelf head-to-head
Tache and Táche, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Táche carries more Brand PowerTáche is in more Bay Area grocersTáche fields the deeper lineup
Tache
Táche
22
brand power
35
3
products
6
2
categories
1
6
grocers
12
29.9¢
price per fl oz
33.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tache▭ Táche
Distribution · 30% of score25·50
T
carried in 6 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tache
only Táche
no top category Tache doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tache · Táche
