Taco Bell vs Melinda's · Bay Area shelf head-to-head
Taco Bell and Melinda's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Melinda's is in more Bay Area grocersMelinda's fields the deeper lineupMelinda's sits further up the premium end
Taco Bell
Melinda's
39
brand power
36
7
products
15
5
categories
4
5
grocers
11
$2.99
avg price
$5.87
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Taco Bell▭ Melinda's
Distribution · 30% of score21·46
T
M
carried in 5 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score44·71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Taco Bell
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Taco Bell · 0
no exclusive doors — everywhere Taco Bell is, Melinda's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Taco Bell · Melinda's