Taco Bell vs Tabasco · Bay Area shelf head-to-head
Taco Bell and Tabasco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tabasco is in more Bay Area grocersTabasco fields the deeper lineupTabasco sits further up the premium end
Taco Bell
Tabasco
39
brand power
43
7
products
12
5
categories
3
5
grocers
16
40.7¢
price per oz
$1.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Taco Bell▭ Tabasco
Distribution · 30% of score21·67
T
T
carried in 5 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score44·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Taco Bell
only Tabasco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Taco Bell · 0
no exclusive doors — everywhere Taco Bell is, Tabasco is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Taco Bell · Tabasco