Takaokaya vs Gimme · Bay Area shelf head-to-head
Takaokaya and Gimme, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gimme carries more Brand PowerGimme is in more Bay Area grocersGimme fields the deeper lineup
Takaokaya
Gimme
19
brand power
57
3
products
29
1
categories
4
2
grocers
20
$5.49
avg price
$4.80
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Takaokaya▭ Gimme
Distribution · 30% of score8·83
T
carried in 2 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Takaokaya
no top category Gimme doesn’t also play in.
only Gimme
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Takaokaya · Gimme