Talenti vs URBAN PIE · Bay Area shelf head-to-head
Talenti and URBAN PIE, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Talenti carries more Brand PowerTalenti is in more Bay Area grocersTalenti fields the deeper lineup
Talenti
URBAN PIE
51
brand power
10
36
products
2
3
categories
1
14
grocers
1
$7.54
avg price
$8.74
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Talenti▭ URBAN PIE
Distribution · 30% of score58·4
U
carried in 14 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score95·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Talenti
only URBAN PIE
no top category Talenti doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Talenti · URBAN PIE