Talenti vs Vans · Bay Area shelf head-to-head
Talenti and Vans, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Talenti carries more Brand PowerTalenti is in more Bay Area grocersTalenti fields the deeper lineup
Talenti
Vans
51
brand power
10
36
products
2
3
categories
1
14
grocers
1
$7.54
avg price
$7.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Talenti▭ Vans
Distribution · 30% of score58·4
V
carried in 14 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score95·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Talenti
only Vans
no top category Talenti doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Talenti · Vans