Taos Bakes vs Clif Bar · Bay Area shelf head-to-head
Taos Bakes and Clif Bar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clif Bar carries more Brand PowerClif Bar is in more Bay Area grocersClif Bar fields the deeper lineup
Taos Bakes
Clif Bar
7
brand power
56
8
products
42
3
categories
3
3
subcategories
4
2
grocers
18
$5.35
avg price
$6.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Taos Bakes▭ Clif Bar
Distribution · 30% of score8·75
T
carried in 2 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Clif Bar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Taos Bakes · 0
no exclusive doors — everywhere Taos Bakes is, Clif Bar is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Taos Bakes · Clif Bar