Tapatio vs Crystal · Bay Area shelf head-to-head
Tapatio and Crystal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tapatio carries more Brand PowerTapatio is in more Bay Area grocersTapatio fields the deeper lineup
Tapatio
Crystal
34
brand power
21
8
products
2
3
categories
2
13
grocers
11
49.4¢
price per fl oz
41.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tapatio▭ Crystal
Distribution · 30% of score54·46
T
C
carried in 13 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score49·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tapatio
only Crystal
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tapatio · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tapatio · Crystal