Tapatio vs Pepper Plant · Bay Area shelf head-to-head
Tapatio and Pepper Plant, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tapatio carries more Brand PowerTapatio is in more Bay Area grocersTapatio fields the deeper lineupPepper Plant sits further up the premium end
Tapatio
Pepper Plant
34
brand power
22
8
products
4
3
categories
1
13
grocers
10
49.4¢
price per fl oz
54.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tapatio▭ Pepper Plant
Distribution · 30% of score54·42
T
P
carried in 13 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score49·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tapatio
only Pepper Plant
no top category Tapatio doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tapatio · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tapatio · Pepper Plant
