Tarazi vs Kevala · Bay Area shelf head-to-head
Tarazi and Kevala, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tarazi carries more Brand PowerTarazi is in more Bay Area grocersTarazi fields the deeper lineup
Tarazi
Kevala
34
brand power
17
8
products
2
3
categories
1
10
grocers
9
78.7¢
price per oz
74.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tarazi▭ Kevala
Distribution · 30% of score42·38
K
carried in 10 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score49·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tarazi
only Kevala
no top category Tarazi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Tarazi · 5
only Kevala · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tarazi · Kevala