Tarazi vs Soom · Bay Area shelf head-to-head
Tarazi and Soom, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tarazi carries more Brand PowerTarazi is in more Bay Area grocersTarazi fields the deeper lineupTarazi sits further up the premium end
Tarazi
Soom
34
brand power
14
8
products
2
3
categories
1
10
grocers
4
78.7¢
price per oz
77.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tarazi▭ Soom
Distribution · 30% of score42·17
S
carried in 10 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score49·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tarazi
only Soom
no top category Tarazi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tarazi · Soom