Tartly vs Kimino · Bay Area shelf head-to-head
Tartly and Kimino, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kimino carries more Brand PowerKimino is in more Bay Area grocersKimino fields the deeper lineupKimino sits further up the premium end
Tartly
Kimino
9
brand power
29
2
products
15
1
categories
2
1
grocers
8
$2.79
avg price
$3.92
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tartly▭ Kimino
Distribution · 30% of score4·33
T
K
carried in 1 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score15·71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tartly
no top category Kimino doesn’t also play in.
only Kimino
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tartly · 0
no exclusive doors — everywhere Tartly is, Kimino is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tartly · Kimino
