Tartly vs Lorina · Bay Area shelf head-to-head
Tartly and Lorina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lorina carries more Brand PowerLorina is in more Bay Area grocersLorina fields the deeper lineup
Tartly
Lorina
9
brand power
30
2
products
10
1
categories
2
1
grocers
10
$2.79
avg price
$7.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tartly▭ Lorina
Distribution · 30% of score4·42
T
L
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score15·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tartly
no top category Lorina doesn’t also play in.
only Lorina
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tartly · 0
no exclusive doors — everywhere Tartly is, Lorina is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tartly · Lorina
