Taste Nirvana vs Zola · Bay Area shelf head-to-head
Taste Nirvana and Zola, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Taste Nirvana carries more Brand PowerTaste Nirvana is in more Bay Area grocersTaste Nirvana fields the deeper lineupTaste Nirvana sits further up the premium end
Taste Nirvana
Zola
31
brand power
21
14
products
5
3
categories
1
4
subcategories
1
9
grocers
4
41.3¢
price per fl oz
19.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Taste Nirvana▭ Zola
Distribution · 30% of score38·17
carried in 9 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Zola
no top category Taste Nirvana doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Taste Nirvana · 6
only Zola · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Taste Nirvana · Zola
