Tastykake vs Entenmann's · Bay Area shelf head-to-head
Tastykake and Entenmann's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Entenmann's carries more Brand PowerEntenmann's is in more Bay Area grocers
Tastykake
Entenmann's
37
brand power
43
14
products
15
5
categories
4
1
grocers
6
$3.33
avg price
$6.74
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tastykake▭ Entenmann's
Distribution · 30% of score4·25
T
E
carried in 1 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score69·71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tastykake
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tastykake · 0
no exclusive doors — everywhere Tastykake is, Entenmann's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tastykake · Entenmann's
