Tastykake vs Little Debbie · Bay Area shelf head-to-head
Tastykake and Little Debbie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tastykake carries more Brand PowerLittle Debbie is in more Bay Area grocersTastykake fields the deeper lineup
Tastykake
Little Debbie
37
brand power
28
14
products
8
5
categories
4
1
grocers
2
$3.33
avg price
$3.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tastykake▭ Little Debbie
Distribution · 30% of score4·8
T
L
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score69·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Little Debbie
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tastykake · 0
no exclusive doors — everywhere Tastykake is, Little Debbie is too.
only Little Debbie · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tastykake · Little Debbie
