Tastykake vs Lotte · Bay Area shelf head-to-head
Tastykake and Lotte, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tastykake carries more Brand PowerLotte is in more Bay Area grocersTastykake fields the deeper lineup
Tastykake
Lotte
37
brand power
23
14
products
7
5
categories
3
1
grocers
3
$3.33
avg price
$5.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tastykake▭ Lotte
Distribution · 30% of score4·13
T
L
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score69·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lotte
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Tastykake · 1
only Lotte · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tastykake · Lotte
