Tatemada vs Casa Chicas · Bay Area shelf head-to-head
Tatemada and Casa Chicas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Casa Chicas carries more Brand PowerCasa Chicas is in more Bay Area grocers
Tatemada
Casa Chicas
28
brand power
35
8
products
10
3
categories
4
4
grocers
7
70.8¢
price per oz
64.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tatemada▭ Casa Chicas
Distribution · 30% of score17·29
carried in 4 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tatemada
only Casa Chicas
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tatemada · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tatemada · Casa Chicas
