Taylors Of Harrogate vs Twinings · Bay Area shelf head-to-head
Taylors Of Harrogate and Twinings, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Taylors Of Harrogate is in more Bay Area grocersTwinings fields the deeper lineupTwinings sits further up the premium end
Taylors Of Harrogate
Twinings
48
brand power
47
30
products
54
2
categories
1
4
subcategories
6
15
grocers
14
19.8¢
price per item
32.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Taylors Of Harrogate▭ Twinings
Distribution · 30% of score63·58
carried in 15 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Taylors Of Harrogate
only Twinings
no top category Taylors Of Harrogate doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Taylors Of Harrogate · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Taylors Of Harrogate · Twinings
