Taylors Of Harrogate vs Wild Orchard · Bay Area shelf head-to-head
Taylors Of Harrogate and Wild Orchard, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Taylors Of Harrogate carries more Brand PowerTaylors Of Harrogate is in more Bay Area grocersTaylors Of Harrogate fields the deeper lineupWild Orchard sits further up the premium end
Taylors Of Harrogate
Wild Orchard
48
brand power
25
30
products
20
2
categories
1
4
subcategories
2
15
grocers
1
19.8¢
price per item
$9.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Taylors Of Harrogate▭ Wild Orchard
Distribution · 30% of score63·4
W
carried in 15 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Taylors Of Harrogate
only Wild Orchard
no top category Taylors Of Harrogate doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Taylors Of Harrogate · Wild Orchard