Temptations vs Reveal · Bay Area shelf head-to-head
Temptations and Reveal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Temptations carries more Brand PowerTemptations fields the deeper lineupReveal sits further up the premium end
Temptations
Reveal
47
brand power
39
31
products
26
1
categories
1
2
subcategories
2
9
grocers
9
$1.29
price per oz
$1.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Temptations▭ Reveal
Distribution · 30% of score38·38
T
R
carried in 9 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score92·89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Temptations
no top category Reveal doesn’t also play in.
only Reveal
no top category Temptations doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Temptations · 3
only Reveal · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Temptations · Reveal
