Terra vs Hippie Snacks · Bay Area shelf head-to-head
Terra and Hippie Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Terra carries more Brand PowerTerra is in more Bay Area grocersTerra fields the deeper lineupHippie Snacks sits further up the premium end
Terra
Hippie Snacks
41
brand power
22
11
products
7
2
categories
3
3
subcategories
3
15
grocers
5
$1.20
price per oz
$3.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Terra▭ Hippie Snacks
Distribution · 30% of score63·21
T
H
carried in 15 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score60·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Terra
no top category Hippie Snacks doesn’t also play in.
only Hippie Snacks
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Terra · Hippie Snacks
