Terra vs Jackson's · Bay Area shelf head-to-head
Terra and Jackson's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Terra carries more Brand PowerTerra is in more Bay Area grocersJackson's fields the deeper lineup
Terra
Jackson's
41
brand power
31
11
products
16
2
categories
1
3
subcategories
2
15
grocers
9
$1.20
price per oz
$1.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Terra▭ Jackson's
Distribution · 30% of score63·38
T
carried in 15 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score60·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Terra
only Jackson's
no top category Terra doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Terra · Jackson's
