Terre Di Puglia vs Milton's · Bay Area shelf head-to-head
Terre Di Puglia and Milton's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Milton's carries more Brand PowerMilton's is in more Bay Area grocersMilton's fields the deeper lineupMilton's sits further up the premium end
Terre Di Puglia
Milton's
21
brand power
48
6
products
26
2
categories
3
4
grocers
17
37.4¢
price per oz
93.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Terre Di Puglia▭ Milton's
Distribution · 30% of score17·71
T
carried in 4 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Terre Di Puglia
only Milton's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Terre Di Puglia · 0
no exclusive doors — everywhere Terre Di Puglia is, Milton's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Terre Di Puglia · Milton's