Terre Di Puglia vs Rustic Bakery · Bay Area shelf head-to-head
Terre Di Puglia and Rustic Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rustic Bakery carries more Brand PowerRustic Bakery is in more Bay Area grocersRustic Bakery fields the deeper lineupRustic Bakery sits further up the premium end
Terre Di Puglia
Rustic Bakery
21
brand power
56
6
products
32
2
categories
4
4
grocers
21
37.4¢
price per oz
$1.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Terre Di Puglia▭ Rustic Bakery
Distribution · 30% of score17·88
T
carried in 4 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Terre Di Puglia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Terre Di Puglia · 0
no exclusive doors — everywhere Terre Di Puglia is, Rustic Bakery is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Terre Di Puglia · Rustic Bakery
