Tgi Fridays vs Dr. Praeger's · Bay Area shelf head-to-head
Tgi Fridays and Dr. Praeger's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dr. Praeger's is in more Bay Area grocers
Tgi Fridays
Dr. Praeger's
39
brand power
39
13
products
12
5
categories
2
6
subcategories
2
5
grocers
13
$10.06
avg price
$8.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tgi Fridays▭ Dr. Praeger's
Distribution · 30% of score21·54
T
carried in 5 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tgi Fridays
only Dr. Praeger's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Tgi Fridays · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tgi Fridays · Dr. Praeger's
