Thai Coco vs Biena · Bay Area shelf head-to-head
Thai Coco and Biena, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Biena carries more Brand PowerBiena is in more Bay Area grocersBiena fields the deeper lineupThai Coco sits further up the premium end
Thai Coco
Biena
22
brand power
37
5
products
10
2
categories
1
3
grocers
13
$1.97
price per oz
$1.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Thai Coco▭ Biena
Distribution · 30% of score13·54
T
carried in 3 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Thai Coco
only Biena
no top category Thai Coco doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Thai Coco · 0
no exclusive doors — everywhere Thai Coco is, Biena is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Thai Coco · Biena