Thatcher's vs Lesserevil · Bay Area shelf head-to-head
Thatcher's and Lesserevil, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 5 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Thatcher's
no top category Lesserevil doesn’t also play in.
only Lesserevil
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Thatcher's is, Lesserevil is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Thatcher's · Lesserevil
