The Fableist Wine Co. vs Hope Tree · Bay Area shelf head-to-head
The Fableist Wine Co. and Hope Tree, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hope Tree carries more Brand PowerThe Fableist Wine Co. is in more Bay Area grocersHope Tree fields the deeper lineup
The Fableist Wine Co.
Hope Tree
11
brand power
20
2
products
5
1
categories
3
2
subcategories
5
2
grocers
1
$20.99
avg price
$5.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Fableist Wine Co.▭ Hope Tree
Distribution · 30% of score8·4
T
H
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score15·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Fableist Wine Co.
no top category Hope Tree doesn’t also play in.
only Hope Tree
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only The Fableist Wine Co. · 2
only Hope Tree · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Fableist Wine Co. · Hope Tree