The Foraging Fox vs Sir Kensington's · Bay Area shelf head-to-head
The Foraging Fox and Sir Kensington's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sir Kensington's carries more Brand PowerSir Kensington's is in more Bay Area grocersSir Kensington's fields the deeper lineup
The Foraging Fox
Sir Kensington's
19
brand power
42
8
products
13
1
categories
2
2
subcategories
2
2
grocers
18
$10.74
avg price
$12.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Foraging Fox▭ Sir Kensington's
Distribution · 30% of score8·75
T
carried in 2 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Foraging Fox
no top category Sir Kensington's doesn’t also play in.
only Sir Kensington's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only The Foraging Fox · 0
no exclusive doors — everywhere The Foraging Fox is, Sir Kensington's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Foraging Fox · Sir Kensington's