The Froot Thief vs Yumearth · Bay Area shelf head-to-head
The Froot Thief and Yumearth, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Yumearth carries more Brand PowerYumearth is in more Bay Area grocersYumearth fields the deeper lineupThe Froot Thief sits further up the premium end
The Froot Thief
Yumearth
26
brand power
40
7
products
21
1
categories
2
1
subcategories
6
4
grocers
13
$2.38
price per oz
$1.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Froot Thief▭ Yumearth
Distribution · 30% of score17·54
T
carried in 4 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Froot Thief
no top category Yumearth doesn’t also play in.
only Yumearth
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only The Froot Thief · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Froot Thief · Yumearth
