The Good Crisp Company vs Tim's · Bay Area shelf head-to-head
The Good Crisp Company and Tim's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Good Crisp Company carries more Brand PowerThe Good Crisp Company is in more Bay Area grocersThe Good Crisp Company fields the deeper lineup
The Good Crisp Company
Tim's
49
brand power
26
19
products
10
2
categories
1
3
subcategories
1
19
grocers
8
$1.05
price per oz
91.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Good Crisp Company▭ Tim's
Distribution · 30% of score79·33
T
carried in 19 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Good Crisp Company
only Tim's
no top category The Good Crisp Company doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Good Crisp Company · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Good Crisp Company · Tim's
