The Granola Guru vs Nature's Path · Bay Area shelf head-to-head
The Granola Guru and Nature's Path, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nature's Path carries more Brand PowerNature's Path is in more Bay Area grocersNature's Path fields the deeper lineupThe Granola Guru sits further up the premium end
The Granola Guru
Nature's Path
42
brand power
69
12
products
83
2
categories
9
14
grocers
20
$1.41
price per oz
57.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Granola Guru▭ Nature's Path
Distribution · 30% of score58·83
T
carried in 14 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Granola Guru
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Granola Guru · Nature's Path
