The Hummus Guy vs Stacy's · Bay Area shelf head-to-head
The Hummus Guy and Stacy's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stacy's carries more Brand PowerStacy's is in more Bay Area grocersStacy's fields the deeper lineup
The Hummus Guy
Stacy's
12
brand power
43
4
products
12
3
categories
1
3
grocers
18
$6.41
avg price
$5.72
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Hummus Guy▭ Stacy's
Distribution · 30% of score13·75
T
carried in 3 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Hummus Guy
only Stacy's
no top category The Hummus Guy doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Hummus Guy · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Hummus Guy · Stacy's