The Inspired Cookie Co. vs Sweet Sydneys · Bay Area shelf head-to-head
The Inspired Cookie Co. and Sweet Sydneys, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sweet Sydneys carries more Brand PowerSweet Sydneys fields the deeper lineup
The Inspired Cookie Co.
Sweet Sydneys
19
brand power
33
3
products
11
2
categories
4
2
subcategories
6
5
grocers
5
$1.81
price per oz
$1.80
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Inspired Cookie Co.▭ Sweet Sydneys
Distribution · 30% of score21·21
T
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Inspired Cookie Co.
no top category Sweet Sydneys doesn’t also play in.
only Sweet Sydneys
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only The Inspired Cookie Co. · 2
only Sweet Sydneys · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Inspired Cookie Co. · Sweet Sydneys
