The Laughing Cow vs Alouette · Bay Area shelf head-to-head
The Laughing Cow and Alouette, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Laughing Cow carries more Brand PowerThe Laughing Cow is in more Bay Area grocersThe Laughing Cow fields the deeper lineupAlouette sits further up the premium end
The Laughing Cow
Alouette
30
brand power
24
10
products
6
1
categories
3
2
subcategories
4
11
grocers
5
$1.08
price per oz
$1.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Laughing Cow▭ Alouette
Distribution · 30% of score46·21
A
carried in 11 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Laughing Cow
no top category Alouette doesn’t also play in.
only Alouette
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Laughing Cow · Alouette
