The Lucky Ox vs Bawi · Bay Area shelf head-to-head
The Lucky Ox and Bawi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Lucky Ox carries more Brand PowerBawi is in more Bay Area grocersThe Lucky Ox sits further up the premium end
The Lucky Ox
Bawi
33
brand power
26
9
products
8
4
categories
1
5
grocers
9
39.3¢
price per fl oz
22.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Lucky Ox▭ Bawi
Distribution · 30% of score21·38
carried in 5 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Lucky Ox
only Bawi
no top category The Lucky Ox doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only The Lucky Ox · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Lucky Ox · Bawi