The New Zealand Natural Pet Food Co. vs Redbarn · Bay Area shelf head-to-head
The New Zealand Natural Pet Food Co. and Redbarn, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Redbarn carries more Brand PowerRedbarn is in more Bay Area grocersRedbarn fields the deeper lineupThe New Zealand Natural Pet Food Co. sits further up the premium end
The New Zealand Natural Pet Food Co.
Redbarn
20
brand power
34
6
products
23
2
categories
3
1
grocers
4
$6.15
price per oz
$6.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The New Zealand Natural Pet Food Co.▭ Redbarn
Distribution · 30% of score4·17
T
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The New Zealand Natural Pet Food Co.
no top category Redbarn doesn’t also play in.
only Redbarn
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The New Zealand Natural Pet Food Co. · 0
no exclusive doors — everywhere The New Zealand Natural Pet Food Co. is, Redbarn is too.
only Redbarn · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: The New Zealand Natural Pet Food Co. · Redbarn