The New Zealand Natural Pet Food Co. vs Vital Essentials · Bay Area shelf head-to-head
The New Zealand Natural Pet Food Co. and Vital Essentials, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The New Zealand Natural Pet Food Co.
no top category Vital Essentials doesn’t also play in.
only Vital Essentials
no top category The New Zealand Natural Pet Food Co. doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere The New Zealand Natural Pet Food Co. is, Vital Essentials is too.
no exclusive doors — everywhere Vital Essentials is, The New Zealand Natural Pet Food Co. is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The New Zealand Natural Pet Food Co. · Vital Essentials
