The Ojai Cook vs Best Foods · Bay Area shelf head-to-head
The Ojai Cook and Best Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Best Foods carries more Brand PowerThe Ojai Cook is in more Bay Area grocersBest Foods fields the deeper lineup
The Ojai Cook
Best Foods
24
brand power
38
3
products
18
1
categories
2
13
grocers
12
53.8¢
price per fl oz
50.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Ojai Cook▭ Best Foods
Distribution · 30% of score54·50
T
carried in 13 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Ojai Cook
no top category Best Foods doesn’t also play in.
only Best Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Ojai Cook · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Ojai Cook · Best Foods