The Ojai Cook vs Sir Kensington's · Bay Area shelf head-to-head
The Ojai Cook and Sir Kensington's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sir Kensington's carries more Brand PowerSir Kensington's is in more Bay Area grocersSir Kensington's fields the deeper lineupSir Kensington's sits further up the premium end
The Ojai Cook
Sir Kensington's
24
brand power
42
3
products
13
1
categories
2
13
grocers
18
53.8¢
price per fl oz
$1.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Ojai Cook▭ Sir Kensington's
Distribution · 30% of score54·75
T
carried in 13 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Ojai Cook
no top category Sir Kensington's doesn’t also play in.
only Sir Kensington's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Ojai Cook · Sir Kensington's