The Posh Bakery vs Alvarado Street Bakery · Bay Area shelf head-to-head
The Posh Bakery and Alvarado Street Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alvarado Street Bakery carries more Brand PowerAlvarado Street Bakery is in more Bay Area grocersAlvarado Street Bakery fields the deeper lineup
The Posh Bakery
Alvarado Street Bakery
9
brand power
40
2
products
19
1
categories
2
1
subcategories
7
1
grocers
13
$6.99
avg price
$7.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Posh Bakery▭ Alvarado Street Bakery
Distribution · 30% of score4·54
T
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Posh Bakery
no top category Alvarado Street Bakery doesn’t also play in.
only Alvarado Street Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Posh Bakery · 0
no exclusive doors — everywhere The Posh Bakery is, Alvarado Street Bakery is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Posh Bakery · Alvarado Street Bakery