Think! vs Clif Builders · Bay Area shelf head-to-head
Think! and Clif Builders, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Think! carries more Brand PowerThink! is in more Bay Area grocersThink! fields the deeper lineupThink! sits further up the premium end
Think!
Clif Builders
45
brand power
39
21
products
18
2
categories
1
13
grocers
11
$1.90
price per oz
$1.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Think!▭ Clif Builders
Distribution · 30% of score54·46
carried in 13 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Think!
only Clif Builders
no top category Think! doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Think! · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Think! · Clif Builders
