Thomas Farms vs Goodness Grazecious · Bay Area shelf head-to-head
Thomas Farms and Goodness Grazecious, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Thomas Farms carries more Brand Power
Thomas Farms
Goodness Grazecious
53
brand power
16
7
products
5
4
categories
1
5
subcategories
2
3
grocers
3
$21.43
avg price
$16.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Thomas Farms▭ Goodness Grazecious
Distribution · 30% of score13·13
G
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Goodness Grazecious
no top category Thomas Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Thomas Farms · 2
only Goodness Grazecious · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Thomas Farms · Goodness Grazecious
