Timeless Natural Food vs Simpli · Bay Area shelf head-to-head
Timeless Natural Food and Simpli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simpli carries more Brand PowerSimpli is in more Bay Area grocersSimpli fields the deeper lineup
Timeless Natural Food
Simpli
14
brand power
44
3
products
15
2
categories
5
3
subcategories
8
3
grocers
8
49.7¢
price per oz
83.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Timeless Natural Food▭ Simpli
Distribution · 30% of score13·33
T
carried in 3 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Grains1 vs 4 SKUs
T
1% of shelf
only Timeless Natural Food
no top category Simpli doesn’t also play in.
only Simpli
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Timeless Natural Food · Simpli