Tim's vs The Good Crisp Company · Bay Area shelf head-to-head
Tim's and The Good Crisp Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Good Crisp Company carries more Brand PowerThe Good Crisp Company is in more Bay Area grocersThe Good Crisp Company fields the deeper lineup
Tim's
The Good Crisp Company
26
brand power
49
10
products
19
1
categories
2
1
subcategories
3
8
grocers
19
91.4¢
price per oz
$1.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tim's▭ The Good Crisp Company
Distribution · 30% of score33·79
T
carried in 8 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tim's
no top category The Good Crisp Company doesn’t also play in.
only The Good Crisp Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tim's · 1
only The Good Crisp Company · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tim's · The Good Crisp Company
