Toby's vs Briannas · Bay Area shelf head-to-head
Toby's and Briannas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Briannas carries more Brand PowerBriannas is in more Bay Area grocersBriannas fields the deeper lineup
Toby's
Briannas
31
brand power
57
9
products
39
3
categories
3
5
subcategories
11
10
grocers
17
65.2¢
price per oz
44.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Toby's▭ Briannas
Distribution · 30% of score42·71
carried in 10 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments1 vs 5 SKUs
only Toby's
only Briannas
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Toby's · 0
no exclusive doors — everywhere Toby's is, Briannas is too.
only Briannas · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Toby's · Briannas
