Tochi vs India Tree · Bay Area shelf head-to-head
Tochi and India Tree, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
India Tree carries more Brand PowerIndia Tree is in more Bay Area grocersIndia Tree fields the deeper lineupTochi sits further up the premium end
Tochi
India Tree
11
brand power
56
3
products
45
1
categories
10
3
grocers
14
$6.96
avg price
$10.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tochi▭ India Tree
Distribution · 30% of score13·58
T
carried in 3 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tochi
no top category India Tree doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Tochi · 0
no exclusive doors — everywhere Tochi is, India Tree is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tochi · India Tree