Tofutti vs Nightingale Ice Cream · Bay Area shelf head-to-head
Tofutti and Nightingale Ice Cream, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tofutti is in more Bay Area grocersNightingale Ice Cream fields the deeper lineupNightingale Ice Cream sits further up the premium end
Tofutti
Nightingale Ice Cream
32
brand power
32
5
products
15
3
categories
2
13
grocers
6
70.5¢
price per oz
$1.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tofutti▭ Nightingale Ice Cream
Distribution · 30% of score54·25
carried in 13 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tofutti
only Nightingale Ice Cream
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tofutti · Nightingale Ice Cream
