Tony's Chocolonely vs Up-up Chocolate · Bay Area shelf head-to-head
Tony's Chocolonely and Up-up Chocolate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tony's Chocolonely carries more Brand PowerTony's Chocolonely is in more Bay Area grocersTony's Chocolonely fields the deeper lineup
Tony's Chocolonely
Up-up Chocolate
54
brand power
12
28
products
3
3
categories
1
20
grocers
2
$7.61
avg price
$6.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tony's Chocolonely▭ Up-up Chocolate
Distribution · 30% of score83·8
U
carried in 20 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tony's Chocolonely
only Up-up Chocolate
no top category Tony's Chocolonely doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tony's Chocolonely · Up-up Chocolate
